Brand Development + Design + Creative Direction + Art Direction + Production + Post

We developed a comprehensive brand identity system and executed it across print and digital platforms. Many assets were handed off for further use by various members of their internal team. With a limited advertising budget and gaping need for content, we tactically set up a lifestyle component to the brand that incorporated the audience into the system via photography and video assets. This not only offered the ability to connect with the primary consumer, it also allowed them to be featured.  

Several years later, Aux is now available coast-to-coast in Canada—with commercial and cultural impact far broader than even we hoped.