Payless | Champion Shoes

Production + Post + Editorial + Animation + Photography + Audio ENGINEERING

LISTEN

When Champion launched a new line of casual running shoes, the marketing team wanted to highlight the wide variety of colorways and introduce a proprietary flex sole technology.

CREATE

In order to express the volume and variety of this new line, we approached the video through the use of stop motion over live action. We chose to take still assets of the entire line with multiple angles and turned them into a series of vibrant, animated patterns that highlighted both function and fashion. This allowed us to not only maximize a slim budget but break through the category’s cluttered media landscape with a unique execution style.