NAPA | 200k Mile Club

Production + Post + Editorial + Audio ENGINEERING + ORIGINAL Music

LISTEN

Our experience and skills with original music, parody and production uniquely qualified us for this challenge. An agency partner brought us into the process early for creative ideation and production of a rap parody video where dads rapped about their pride in keeping old cars running. It was important that music and video be perfectly on point to sell the parody.

CREATE

We worked alongside the agency to write lyrics for the song and then set our studio to work composing and recording. Casting was critical in selling the joke—not everyone can deliver this level of unabashed urban swagger. Production was based on common rap video tropes, where it was critical to maintain high-end cinematography while spoofing a well-known visual language.