NAPA | Digital Campaign

Production + Post + Editorial + ANIMATION + SOUND DESIGN


LISTEN

We were engaged by our agency partners to produce a series of parody videos as part of an ambitious digital campaign.  We had worked with the creative team to great success on similar pieces in the past and they trusted our sensibilities with the genre.  Along with the creative alignment, they were looking to maximize their budget.


CREATE

We offered a studio solution, and gave them a pathway to produce all three spots under one production umbrella.  We scheduled the shoot like a feature film with separate units concentrating on specific scenes.  We also utilized two directors who worked in concert between tabletop and live action.


AGENCY: VMLY&R

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