Pop-Tarts | Great Night

Production + Post + Editorial + Animation + Audio ENGINEERING + ORIGINAL MUSIC

LISTEN

For this agency collaboration, we worked to position Pop-Tarts to the young adult market through social content. Six-second stories were developed to help consumers see the product as more than just a breakfast treat.

CREATE

The payoff for these single takes relied heavily on subtle yet exact camera movements and simple actions in interesting environments. We added delicate lighting to accentuate the hero product shots.