Second Skin

Production + Post + Editorial + Animation + Audio ENGINEERING + SOUND DESIGN + ORIGINAL MUSIC

LISTEN

Dick’s Sporting Goods was launching a new athleisure wear product to appeal to a new audience, the Crossfit athletes. An agency partner asked us to produce content that showcased both a wide roster of social influencers and the durable nature of the product.

CREATE

To highlight the universal application of the apparel, we coordinated the gathering of two separate groups of athletes from around the country into two shoots—Brooklyn and Boulder. We documented their natural workouts, utilizing both natural light and stark shadows for authenticity and natural grit.