Sprint | Six Ed

Production + Post + Editorial + animation + Audio ENGINEERING + SOUND DESIGN

LISTEN

For the release of a new Samsung phone, our agency partner planned to parody institutional videos from the 1950s.

CREATE

Delivery of the lines and the cinematic language were as important as the jokes themselves—research on the source material informed everything. Once we identified the universal camera movements, stilted delivery of lines and ‘50s-era camp, we leaned into the joke when we took this spot from production through post.