Wendy's | PBCB Love Songs Vol. 1 & 5

Production + Post + Editorial + Audio ENGINEERING + ORIGINAL Music

LISTEN

The agency came to us with a Jimmy Fallon reference centered around singing tweets for a Facebook campaign. Wendy’s had a strong social media presence and they decided to lean into it with a parody of the greatest hits CD advertisements from the ‘90s.

CREATE

Our director and composer are both songwriters, which was elemental to writing and recording music for the spot. Once the music was locked, we went into production over five days with talent from across the country. PBCB garnered more views over two days than a Super Bowl ad, causing Facebook to reevaluate how they charge for advertisements.