Brand Development + Creative Direction + Design + Production + Post + Photography

We joined at the ground floor, helping secure initial funding for the start-up and working together to author a business plan. We also developed a fully integrated brand and identity system that pays homage to Rieger heritage as well as positioning it uniquely in today’s market. Utilizing that groundwork, we have rolled out numerous pieces of collateral, a slew of merchandise, supportive video content and product line design. Ultimately, together we turned a “thought” into a very valuable national company.